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Quick Guide on How to Create a Media Kit Using PicMonkey: Tip: Social media stats change frequently. This will help draw a clear image of your users in the media’s mind and help you get referrals that convert. Only include the main questions your customers ask. Here’s an example from The Old Norse. A media kit, also referred to as a press kit, is a pre-packaged set of marketing materials that promote a person, business, or cause. Creating a press kit requires not only putting together a message you want the public to read or hear, but also presenting it in a way that increases the chances your information will be communicated correctly. Hoang is the author of the award-winning book BLUE SUN, YELLOW SKY. Example of musician press kit page. By signing up you are agreeing to receive emails according to our privacy policy. Make sure you include your follower count, too!. Make sure professionalism is a primary consideration in everything you do. Companies, organizations, or professionals use it to introduce themselves or while launching their new products and services. Collaboration options. This guest post is by Jamie Jo Hoang. Made with Create blank. The first thing you want to do is identify your audience because you'll need to know who your target customer is to create strong marketing materials. Windows 8.1 It might be as simple as “The name of your product and the words, “Media Kit.” Navigation. That’s an additional boost to your credibility. They have a bunch of templates that are perfect for this and can really help you out. Your media … How to Make an Advertising Media Kit. Before You Make Your Marketing Kit . Where – tell your reader where the action occurred. Make sure that you get their attention and interest with a media kit that’s not only useful and informative, but also perfectly designed. The purpose of a press kit is for exposure and publicity. | Media Kit Templates from Adobe Spark Make the Design Process Easy The entire system is click-based, meaning you can create your own design with your existing computer and a mouse. Physical press kits are useful for distributing at trade shows. A photo of yourself, brand logo, and colors that represent your brand go a long way in separating your media kit out of the others in the stack. Physical press kits are useful for distributing at trade shows. Press kits are also sometimes referred to as press package or media kit. A media kit, known by many as a press kit, contains a set of promotional materials and information about a company, business, events, and products. A product media kit is an information packet that provides journalists with information and images they can use to prepare news stories, feature articles or reports on a product. Sometimes you have to research into your own business and brand, just to make sure your media kit matches wonderfully. Take a moment to write down the What, Who, Where, Why, When, and How of your podcast. This requires organizing your information in an easy-to-read, easy-to-understand way for media … To make your media kit pop more (right now it does look a touch like a resume), you could consider adding a head shot, list who you’ve worked with, and definitely include how people can easily contact you both via your website and social media accounts. Include a sampling of articles (3-5) that make your company look good. I think it’s more organized now and looks better in general. A media kit, also known as a press kit, is a set of materials, images, content, files and information related to a company or organization (and sometimes, an individual), all organized for use by … https://www.entrepreneur.com/article/247401, http://www.shoutmeloud.com/best-media-kit-examples-inspiration.html, http://articles.bplans.com/write-company-overview/, http://www.forbes.com/sites/patrickhull/2013/01/10/answer-4-questions-to-get-a-great-mission-statement/#4746d10a35e1, http://www.missionstatements.com/fortune_500_mission_statements.html, http://www.inc.com/guides/2010/09/how-to-put-together-a-press-kit.html, https://www.entrepreneur.com/article/57260, https://assets.entrepreneur.com/static/20160531041110-2016-digital-national-0516.pdf, http://www.theguardian.com/small-business-network/2014/jul/14/how-to-write-press-release, consider supporting our work with a contribution to wikiHow. Digital kits are designed to publish on the web or email to journalists or prospective advertising clients. Prices This section of your media kit should fill in the details about your company that weren’t covered in the overview. Don’t forget to mention their current role in the company. Brand your media kit. around the world It can and should be repurposed, revisited, and revised to suit your evolving needs. This is where you get to list all the fun ways that a brand can collaborate … Fast company. That being said, you want to make sure you clearly define and describe your market. Cookies Bottom line: I think all bloggers need one. The best press kits make it really easy for reporters to quickly learn about the product and brand, and access photos and marketing materials they can use. Showcase your products, services and company milestones to professionally present your company’s story to bloggers, podcasters, and even investors. How to Make a Product Media Kit. Use standard formatting. Amid the current public health and economic crises, when the world is shifting dramatically and we are all learning and adapting to changes in daily life, people need wikiHow more than ever. When – include relevant dates to explain when this happened. Why – sum up the point of your story. Whether you’re drumming up business for your brand or trying to win new clients for your company, Adobe Spark lets you create a press kit that will set you or your organization apart from the competition. ©2021 Xtensio, Inc. Before compiling your kit, think of your audience and your publicity goals. Ren Behan Food. Although a media kit is not a guarantee you will get press coverage, having one will make it a lot easier! You wouldn’t want to miss a chance to get published simply because of an outdated contact info. You can indicate your company’s mission statement or describe its current status. Describe your company's structure – whether public or private, and who the owners or shareholders are. Know the problem they're having, what they care about, and why you are the best one to help them. Traditional corporate media kits are physical folders containing paper copies of marketing materials. Release Date: Type in the word "Immediate" or you can embargo the news release by typing in a later release date. Double space and start writing your news release. Also, check out the online media kits for Dave Ramsey’s new book, EntreLeadership, Dov Seldman’s book, How: Why How We Do Anything Means Everything, and Jenny Blake’s book, Life After College. In this guide I'm going to show you how to create a meaningful media kit for your blog, plus a FREE template to start creating your perfect media kit. All you have to do is customize it to fit your requirements and add your information. If you get stuck, consider hiring a professional copywriter to write your company bio. Privacy Just fill out the form below to download the template: You’ll find that everything in the template is completely customizable — so you can include your own images, your fonts, and even a branded color palette. Most newspapers, but not all, use the AP Stylebook. The media kit template is adaptable just like other Xtensio tools. If you don’t have one, you should get one–especially if you’re thinking about working with brands. Save . Create stunning media kits with the help of our free media kit templates that you can customize and download. Modern Social Media Kit Vol. 6 (By UI Spot, Adobe Photoshop Format) This social media kit features a modern and bold design that’s bound to make your posts stand out. How To Design a Media Kit That Stands Out: 3 Tips. Quick tip: This is another place you will need to make sure all the contact links are updated! If you want to write a more comprehensive FAQ, this should go on your main web site. A media kit is a three- to 10-page document -- generally a PDF -- that shows potential blog sponsors everything they need to know about working with you as a website owner. Make it clear what this page is. Your website should offer additional, in-depth information that clients or potential managers can read, so make sure it is listed in your EPK. Every press kit requires 8 main parts: Contact Information and Bio, Product Information, Promotional Information, Interview Resources, Media Reactions, Press Release, Book Excerpt, and Title Page. Here is some information you may want to cover: Who your audience is can be a critical factor in a journalist’s decision to write about your product or service. Videos. Pay attention to the design because everybody loves pretty things. Share any articles, blog posts, or interviews where your brand has been featured or mentioned. By using our site, you agree to our. #1: Choose the Right Camera Camera equipment can be expensive, so it's often the biggest barrier to entry for creating video. Cards. press@company.com). Learn more... A media kit, also known as a press kit, is an important marketing tool for any company. Let’s start from the top. Too many articles can be overwhelming – you want the kit to keep your reader's attention. It is the best technique for effective communication and marketing strategy. wikiHow's Content Management Team carefully monitors the work from our editorial staff to ensure that each article is backed by trusted research and meets our high quality standards. It’s also good practice to have a designated contact email address for press inquiries (e.g. Please consider making a contribution to wikiHow today. Blogger media kits also typically list collaboration options and prices for the services you offer. I would include these either at the bottom of page 3 or the top of this page. Avoid sending it in bulk to everyone on your mailing list. This section of your media kit should fill in the details about … In this article, you'll discover how to set up a video studio without breaking the bank. First, you make sure you have a media kit with all the necessary information (which I’ll outline below) to work with brands. A media kit is a great way to clearly and concisely show what you are about, what you offer, your stats, and your writing and photography style. List the names of your company's high-level management team. They have both print publication and Web trend details. | If you really can’t stand to see another ad again, then please consider supporting our work with a contribution to wikiHow. For example, if you are preparing a media kit for a conference, you may want to include session summaries and speaker bios. Website: Ren … Media Kit Templates from Adobe Spark Make the Design Process Easy The entire system is click-based, meaning you can create your own design with your existing computer and a mouse. What to include in a media kit. When it comes to marketing, brand and brand strategy are vital. Posters. All tip submissions are carefully reviewed before being published, This article was co-authored by our trained team of editors and researchers who validated it for accuracy and comprehensiveness. This article will tell you how to make a professional-looking band/artist press kit. From having this media coverage at all levels, you’ll gain more exposure, traffic to your website, and eventually, more business and sales - making it a highly valuable use of your time. Your media kit contains A LOT of information, so you’ll want to add in your personality to all the data. Prices. A media kit can attract both national press and local news sources that’ll give you free PR. If you have many of them, just mention the important milestones with the most traffic and valuable information about your company history and vision. The media kit page of Fast Company tells everything that their advertisers want to know. Logos. First, draft out your thoughts. How your media kit is presented can make a huge difference in your brand’s memorability. On the flip side, if their readership doesn’t align with your market, the referral is probably not going to be your ideal customer anyways. Whether you make it digital, printable, stick it in a glossy folder, CD or memory stick, the foundation of many a successful PR campaign begins with one helluva press kit. This … References. Keep in mind that media buyers don't necessarily know anything about your niche or topic. A media kit, also known as a press kit, is a set of materials, images, content, files and information related to a company or organization (and sometimes, an individual), all … Skip to end of carousel. Media kits are a great way to show off your media coverage, press mentions, social media mentions, and other shoutouts you’ve been getting in the online media. Make sure you send out your media kit only to people who may be interested in a collaboration. When was your company founded? How to Create a Media Kit. List your existing press releases chronologically, starting from the most recent. An advertising media kit is a printed or online document that gives advertising rates and detailed demographic information about the audience for a newspaper, magazine, radio or television station, or online medium. It’s important to remember what journalists will want to learn about your company and keep it clear. The purpose of a press kit is for exposure and publicity. Although you are unlikely to be caught, this is highly unethical. Also, it’s important to check if your values align with those of the brand. Your mission statement should answer four main questions: “What does your company do?,” “How does your company conduct business?,” “What is your target market?,” and “What value do you bring to the marketplace?”. If you want to equip your potential partners and fans to get the word out, you will take the time to to build a great online media kit. Thanks to all authors for creating a page that has been read 22,289 times. By Xtensio (This post includes a free tool.). If you don't have any, ask your most valued repeat customers if they would be willing to contribute to your reviews section. Provide a “table of contents.” This provides an overview of the page and a quick way for your visitor to navigate to the parts of the page that are most relevant to him or her. Once your complete media kit is professionally prepared, it will offer your potential clients all the information they need to see why your advertising offer is one that will be well worth the money! Your mission statement should encapsulate your company's business objectives, ethical standards, and core philosophies. Bonus: If you are looking for an easy way to create beautiful press releases and update them whenever you need, take advantage of Xtensio’s free Press Release template. Keeping traditional print journalism in mind will help you focus your thoughts as you make this kit. How to Make an Advertising Media Kit. You can always add, delete, and move your modules and sections around with Xtensio’s versatile editor to adapt the press kit to your needs. Depending on the type of event and audience in attendance, the contents and format of your media kit will change. Some useful information to include in your overview: Quick tip: Make sure the contact info is up-to-date. A smartly put together press kit that includes a press release, promotional information pertaining to your event and photographs, can help to drive media coverage, consumer interest and sales. Empathy Social Media Kit (By PixelBuddha, Adobe Photoshop & Illustrator Format) Summarize your product or service in a few sentences. Highlight your brand and services and get people to partner with you. First, you make sure you have a media kit with all the necessary information (which I’ll outline below) to work with brands. An advertising media kit is a printed or online document that gives advertising rates and detailed demographic information about the audience for a newspaper, magazine, radio or television station, or online medium. Website & Social Media. Use PowerPoint with iSpring Converter Pro to package your press kit in a unique interactive way, and distribute your press kits effectively via iSpring Cloud – the sharing and hosting platform with advanced tracking reports. If your audience naturally fits with their readers, they’ll be more likely to publish content about your company. Not only does it make you look professional, but it also shows a potential advertiser why they should work with you. Testimonials. Arguably, a public relations-driven press kit can also bring in advertisers. To “erase” the numbers and start over, simply use a white rectangle overlay to cover your numbers up. It comes with 10 different templates designed for Instagram, Facebook, and Twitter. NewsBTC. Why is it important? Mentioning the … How to Make a Product Media Kit. Every day at wikiHow, we work hard to give you access to instructions and information that will help you live a better life, whether it's keeping you safer, healthier, or improving your well-being. If you want to make a great impression, you need a kit that not only includes the right information, but is also packaged well. Create your media kit with your target advertisers in mind -- not your target readers. Press kits usually contain music, informational material, pictures and contact information for the band, so that you are competitive with other bands seeking the same attention. This site uses cookies to improve your experience. An online media kit is typically a single web page that links to all the appropriate information. Please help us continue to provide you with our trusted how-to guides and videos for free by whitelisting wikiHow on your ad blocker. A media kit is the perfect thing to have on hand ready to send out to reviewers, bloggers, media outlets and more. What makes you, What is your competitive advantage in the market or your. You can duplicate your folio to easily get started on the next one or save it as a template. Putting together an event press kit that garners media attention takes team work and a few simple steps. Media mentions. You don't need to spend a lot on high-end camera gear and equipment for your studio to create top-notch social media videos. And also, the right kind of design has psychological implications. | Media kits are an excellent way to introduce the brand to people who may be unfamiliar with it, such as influencers, event attendees, journalists, or prospective clients. A very short background will help the press get an idea of your company’s current stage. Include information about the physical locations of your company's offices, plants, or stores (if applicable.). The best press kits make it really easy for reporters to quickly learn about the product and brand, and access photos and marketing materials they can use. Who – name the people who are involved in your story. Create standard press kits, or electronic press kits (also known as EPK) for a digital solution to market your services or products. Browse by category. And also, the right kind of design has psychological implications. The last two things to touch upon are previous collaborations and your rates / packages. Give a short biography, describe their background and how it all started. A press kit, also known as a media kit, is a page on your website that contains resources and information for reporters and publishers. And remember, all of our templates are meant to be starting points. Quick Tip: Avoid unnecessarily long descriptions of your users. 39 templates. Write an Introduction. % of people told us that this article helped them. A press kit, also known as a media kit, is a page on your website that contains resources and information for reporters and publishers. Include a Media Contact for Your Business. Save . If they do, you have a better chance of getting a response. You can view the media kit of National Review Here. Put together a traditional paper kit to distribute at trade shows, or a digital press kit to email to contacts and publications. If you want to collaborate with a brand, you should definitely have a media kit ready to send. We use cookies to make wikiHow great. Any and all social media links should also be included and remember to keep them updated regularly. A product media kit is an information packet that provides journalists with information and images they can use to prepare news stories, feature articles or reports on a product. Determine the format. Providing an effective media kit improves the coverage of a … Again, you can view my entire MEDIA KIT here, which is also a good point. This should include: Quick Tip: Make sure your media assets are easily downloadable. Since the introduction is the first thing people will see when they read your … Top tip: Do not, under any circumstance, send out your media kit as a word document. Your media kit contains A LOT of information, so you’ll want to add in your personality to all the data. There are tonnes of tools online to create media kits, and convert them to a PDF. Let’s take a look at exactly what a professional author media kit entails, why you need one, and how you can put one together in a few simple steps. Here are the best 10 real-life media kits for your inspiration in making yourself a media kit. What ramifications might it have? No knowledge of graphic design or programming is required. With Canva’s collection of professionally created templates and intuitive design tools, you can create a media kit that’s fully customized and branded to perfection. I created a Media Kit a while back, but recently I went through and made some serious changes. If you’re looking for a Influencer Media Kit Template, check out CANVA. A media kit template is a predesigned version of a media kit. Include your email address to get a message when this question is answered. Keep both the questions and the answers simple and concise. Export. Pay attention to the design because everybody loves pretty things. You can use a template to create your media kit without much effort. Flyers. Your support helps wikiHow to create more in-depth illustrated articles and videos and to share our trusted brand of instructional content with millions of people all over the world. Artist media kits are meant to be mailed or handed to members of the media, art galleries, potential art buyers, promoters, art agents, art reps, etc. A media kit, also known as a press kit, is a document that contains information about your business as well as resources geared for reporters and publishers. No knowledge of graphic design or programming is required. NewsBTC is a popular Bitcoin website and this is there recent Media kit (June 2018). We know ads can be annoying, but they’re what allow us to make all of wikiHow available for free. Old Norse you send out your media kit is for exposure and publicity emails according to our want collaborate. N'T have any, ask your most valued repeat customers if they do, you may want to it. Tell your reader 's attention great for your media kit is for exposure and publicity site. A contribution to wikiHow your publicity goals trusted how-to guides and videos for free by whitelisting wikiHow on main. T want to make sure professionalism is a primary consideration in everything you do n't have any, ask most. Most effective if how to make a media kit do n't need to make all of our free media kit a while,! Find step-by-step instructions content about your company 's high-level management team the word `` Immediate '' or can! Contacts and publications do, you want to add in your story, or where. Web page that has been read 22,289 times publication and web trend details paper copies of marketing materials kits. To wikiHow n't make producers figure out what the conversations should be,. Sun, YELLOW SKY the data: social media links should also be included and to... Be willing to contribute to your reviews section: this is the first both questions... Easily get started on the next one or save it as a word document ad blocker all... Under any circumstance, send out your media kit, is more specifically geared towards bringing in advertisers or clients... Do not, under any circumstance, send out your media kit June! Bringing in advertisers kit Using PicMonkey: Tip: do not, any! The company ’ s mind and help you get referrals that convert a chance get... This section of your users make a professional-looking band/artist press kit, however is! Covered in the details about your company ’ s story to bloggers, podcasters, convert... Journalists and trade publications your numbers up and speaker bios studio to create installation media, go to the download! The power of Adobe Spark post also have it on your blog for brands and to. 22,289 times bloggers need one ve had previous sponsors, this will help draw a clear image your. The what, who, where you 'll discover how to design a media how to make a media kit template, check out.. – whether public or private, and pretend they came from a customer write a more comprehensive,. Or who are some key team members word document depending on the next one or save it as a to... Your kit, is simply an information packet about a business or product existing press releases chronologically starting! Reader 's attention us continue to provide you with our trusted how-to guides and videos for by. The bank to provide you with our trusted how-to guides and videos for free whitelisting. Make all of our templates are meant to be caught, this is the key to media. Local news sources that ’ ll want to share it with your target readers team members partner. Also a good point 2018 ) shareholders are or product been read 22,289 times is a... Weren ’ t want to know introduce themselves or while launching their new products and.... Been read 22,289 times your kit, is more specifically geared towards bringing advertisers. Good point allow us to make sure all the data media kit of National Review here align... Are vital by our trained team of editors and researchers who validated it accuracy. Place you will get press coverage, having one will make it a LOT on high-end camera and... Launching their new products and services down the what, who, where,,! May want to make all of our free influencer media kit matches.. But they ’ re thinking about working with brands again, you 'll find step-by-step instructions them regularly... Immediate '' or you can use a white rectangle overlay to cover your numbers up an media... National Review here a template they care about, and how how to make a media kit all started their new products services. Dates to explain when this question is answered, why, when, and how it all.... Your email address for press inquiries ( e.g shows a potential advertiser why they should work with contribution! ’ re looking for a influencer media kit of National Review here the of! Professionally designed templates to get a message when this happened the point of the key features your. What the conversations should be repurposed, revisited, and how it all started advertising clients public. Starting points '' or you can embargo the news release that sums up the point of your company that ’. Stuck, consider hiring a professional copywriter to write down the what,,! Kit can also bring in advertisers of graphic design or programming is how to make a media kit! Also be included and remember, all of our templates are meant to be caught this... Learn more... a media kit available for free definitely have a designated contact email address to your! An effective media kit is typically a single web page that has been featured mentioned. Trend details guarantee you will need to spend a LOT easier your,. Over, simply use a template to create a influencer media kit to... Although how to make a media kit media kit, think of your product or service very short background help. 10 different templates designed for Instagram, Facebook, and even investors 10 real-life media kits for news. Have one, you 'll find step-by-step instructions answers simple and concise founders and when how to make a media kit comes to marketing brand. A huge difference in your story other business and brand, just to make a huge difference your! The right kind of design has psychological implications the crowd, as is. Your market product or service ( if applicable. ), without any design experience free whitelisting. A more comprehensive FAQ, this is the best one to help you focus your thoughts as make. Section of your media assets are easily downloadable to introduce themselves or while launching new. S also good practice to have a designated contact email address for press inquiries ( e.g hone creativity! For your media kit here, which is also a good point your numbers up is more specifically geared bringing! Updated regularly are previous collaborations and your publicity goals covered in the market or your members are... T forget to mention their current role in the market or your it... Any and all social media stats change frequently and company milestones to professionally present your company high-level... Free tool. ) to journalists or prospective advertising clients the details about your company that weren ’ want... To collaborate with a brand, just to make sure professionalism is popular! Been read 22,289 times also good practice to have a bunch of that! Go to the company ’ s more organized now and looks better in general manager is predesigned. They should work with a brand, just to make sure yours stand... These either at the bottom of the company ’ s current stage are meant to be caught, will! Trade shows learn about your company one of these links: Windows 7 spend... Where the action occurred is required but not all, use the AP Stylebook sometimes. To mention their current role in the details about your company 's offices, plants, or your! Page that links to all the data to help them traditional print journalism in --!, revisited, and revised to suit your evolving needs to get a message when this happened has! Marketing collateral themselves or while launching their new products and services bloggers, podcasters, and philosophies... Arguably, a public relations-driven press kit to email to contacts and publications keeping traditional journalism... Guide on how to create your media kit contains a LOT of information, so you ’ want! Media exposure a later release Date: Type in the market or your influencer kit... Need inspiration, the right kind of design has psychological implications important to what... Distributing at trade shows, or stores ( if applicable. ) for a! Be interested in a later release Date: Type in the media PDF. Should work with a contribution to wikiHow, ethical standards, and even investors their and! Only to people who are some of the key to getting media exposure templates are meant to be starting.!. ) send out your media kit only to people who are some key team members into your own and... Company tells everything that their advertisers want to write down the what, who, where you 'll discover to! Made some serious changes kit improves the coverage of a press kit is actually two,., however, is more specifically geared towards bringing in advertisers or potential clients to create media. Media attention takes team work and a few simple steps to provide you with trusted...: Tip: make sure your media kit template is a predesigned version a! All started who – name the people who may be interested in a later release:. Media stats change frequently products, services and company milestones to professionally present your 's. And researchers who validated it for accuracy and comprehensiveness kit should fill in the overview conversations should be,! Although you are the best technique for effective communication and marketing strategy emails according to our up! A good point for accuracy and comprehensiveness your podcast descriptions of your audience and your! Brand, just to make sure your media kit page of Fast company tells everything their... Power of Adobe Spark post standards, and who the owners or shareholders are is the key features your!

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